Slainte PR is a virtual consultancy group that brings together proven powerhouses in the business to further brand success.
MaryEllen and Becky met over 25 years ago and have been working together ever since. The two principals of Slainte PR believe in being trusted partners and advocates for any brand they partner with. The extended team of Slainte PR professionals includes; skilled publicists, digital and social media content experts, regulatory, issues, advocacy and policy specialists and strategic program and communications material writers. This approach allows us to tailor the perfect team for any project or client, maximizing program efficiency and cost-effectiveness.
MaryEllen is known for developing brand positioning, strategies and campaigns that help brands break through today’s market challenges and clutter to achieve business results. She has crafted and implemented strategic communications programs for some of the world’s most respected healthcare brands including Allergan, Eli Lilly, Bayer, Baxter, Novartis, Pfizer, Philips Healthcare and Roche.
Becky has more than two decades of consumer, healthcare, biotech and b2b public relations experience. She is a creative, results-driven project manager, writer and media relations expert, who has established relationships with national broadcast and print media. Becky has provided strategic public relations counsel to clients such as Amgen, Merck, Allergan, Novo Nordisk, Sanofi-Aventis, UCB, Cephalon, Regeneron and many others.
We think a great idea can break through “brand clutter” putting your brand in the spotlight. But, here’s the truth, most don’t dig in to develop a breakthrough idea. We don’t quit until we do. It’s what drives us. Unlikely partnerships, surveys that make you think, stories that stick. It’s what we love to do. Our thinking goes down different roads so your brand goes there too.
We do the research and define the value a brand brings to the market and then strategically position proof points to support this differentiation. From market conditioning, to clinical milestones, to the creation of brand messaging and story platforms, we make every touch point a reason to believe in your brand.
Our secret sauce is found in our media prowess. There’s a recipe for success in driving media coverage today: Earned + Paid = Saturation. We develop content and then CODE it: Create Once, Disseminate Everywhere. We have years of running in-house agency media departments with media relationships that drive opportunities and in-house expertise such as spokesperson training and production. You could say our media capabilities are fully baked.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form